The UAE is one of the premier MICE (Meetings, Incentives, Conferences, Exhibitions) destinations globally.
Each normal year (pre-pandemic) over 500 major MICE events were held, in 2019 myUAEguide had Media Partnerships with 227 exhibitions, conferences, trade shows and events throughout the UAE, making us number one in the market.
From the 227 exhibitions and events the company had Media Partnerships at in 2019 over 20,000 exhibitors were in attendance, each paying thousands of dollars for a space to exhibit their business, with approximately 2.5 million visitors passing through said events. In-person events are hugely important for businesses to exhibit their products and meet connections face to face.
Exhibitions and events are effective lead generation platforms. By capturing leads through registrations, inquiries, or demonstrations, you can identify potential customers who have shown genuine interest in your offerings.