Sampling allows customers to try a product before making a purchase. This first-hand experience increases confidence and reduces uncertainty.
Sampling is the most powerful marketing tool available to companies. If your company sells products that can be sampled, this will give you the best return on your marketing spend. Potential customers love to be able to try a product before they buy it.
Studies have found 81% of consumers said they would purchase a product if they liked a free sample they had received and 62% claimed sampling was the best way to get them to try new products.
Exhibitions and events are effective lead generation platforms. By capturing leads through registrations, inquiries, or demonstrations, you can identify potential customers who have shown genuine interest in your offerings.